DAVID GROSSMAN Co-president Grossman Marketing Group PPAI 277900, Standard Base Woburn, Massachusetts Budget-friendly promotional items can be among the most impactful gifts you can give, says Grossman, pointing out that cost per impression is as low as one-tenth of a cent. “As a short-term marketing strategy, a low-cost item can raise brand awareness and keep that message at the top of clients’ minds,” he says. “Being budget-friendly doesn’t need to mean being cheap regarding brand perception. Budget-friendly items like seed paper bookmarks or bamboo key chains carry the message of sustainability paired with usefulness and lasting impressions.” KinderCare’s North Star Summit in Orlando was an extravaganza to unite and motivate all company executives, district leaders and center directors. Looking to harness the unprecedented enthusiasm around the Taylor Swift Eras Tour, especially among KinderCare’s key employee demographic of women aged 25 to 45, Grossman’s team created 22 versions of friendship bracelets in a style popular around the tour. “The excitement among the attendees was amazing, as they tried to collect as many versions as possible,” he says. “This was such a success that we produced 45,000 pieces of another version later in the year, distributed to all KinderCare teachers for Teacher Appreciation Week.” Custom Letter-Beaded Soft Clay Bracelets are a budget-friendly option for all types of occasions and can be customized with your client’s message. The bracelets are made from soft polymer beads in a vibrant bohemian style strung on a flexible elastic band for comfortable wear. Embroidered patches are a go-to promo product for Grossman. “A quality adhesive patch delivers high perceived value while the branding travels with the client,” he says. “Patches are popular on tech items, water bottles, backpacks and jackets, keeping your brand on the move and capturing impressions. We’ve used them in employee welcome kits, resulting in additional orders for new product launches.” Souvenir Matters / PPAI 769755, Standard Base / souvenirmatters.com Small Embroidered Hand-Cut Emblems offer a blend of affordability and craftsmanship for budget-conscious promotional campaigns. These emblems add a distinctive, custom look to items without the high costs typically associated with premium decorations. Hit Promotional Products / PPAI 266346, Platinum / hitpromo.net Like Holmes, Grossman wants to use Shoe Charms for upcoming promos. “They come in different sizes, making it easy to capture a client’s branding on a trendy, fashionforward look,” he says. “The impressive capabilities include the option to create a full-color header card that holds up to four charms, resulting in a true retail-inspired, low-cost, eyecatching promo piece.” These decorative, full-color PVC accessories snap into the holes of molded foam clogs. You can create a custom design that adds flair and personality for adults and children. Tekweld / PPAI 266346, Standard Plus / tekweld.com Rollender heads up New Jersey-based STRANDWritingServices.com. 12 • JANUARY 2025 • PPAI Essentials | Use Case
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