Small Spend, Big Impact Want promotional products that pack a punch without breaking the budget? From custom air fresheners to trendy shoe charms, small investments can create memorable brand experiences. By Nicole Rollender RENEE HOLMES Sales Coordinator Brand Fuel PPAI 277900, Gold Raleigh, North Carolina A small budget can be a hurdle when selecting the perfect promo product for a client’s giveaway, gift or campaign, but low cost doesn’t need to equal cheap or low impact. “The best way to make every dollar count is to find products that hit at least one of the following criteria: a trendy or retail-inspired product, a cool gadget, a convenience item or a full custom product,” Holmes says. “Choosing products that meet these criteria elevates a brand by showing they’re tuned into current trends and genuinely invested in bringing value to their audience’s everyday lives.” One of the best budget-friendly gifts Holmes worked on was for a client in fresh chicken manufacturing. The client’s human resources department regularly attends job fairs to recruit new employees and wanted a giveaway under $2 that would stand out from the crowd. “They also wanted this product to lead applicants to their careers site to apply for open positions after the event,” Holmes says. “Bypassing the obvious choices like notepads, pens and candy sure to be at everyone’s table and quickly forgotten afterward, we thought outside the box and chose an air freshener in the shape of a chicken drumstick.” A Custom Paper Air Freshener is a highly visible, inexpensive giveaway. With over 50 scents to convey a unique marketing message, this custom freshener has a full-color imprint on both sides of high-quality, scented card stock packaged in clear cellophane bag packaging. Holmes chose a stylized drumstick design scented with clary sage with the hiring website address on it. “We delivered exactly what our client wanted – inexpensive, memorable, fun and functional,” Holmes says. “Now, this promo product is a staple in their swag closet, guaranteeing reorders for us. Air fresheners are one of my favorite products to add to presentations as a stand-alone, low-cost promo item or a fun add-on when there is some leftover budget to spare without feeling like an afterthought.” EMT / PPAI 110810, Standard Plus / emteasy.com 10 • JANUARY 2025 • PPAI Essentials | Use Case
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