Must Read | Stokkete/ natatravel / Shutterstock.com Promos To Prioritize Safety Explore some effective promo ideas for safety campaigns in every sector, from the workplace to home. By Audrey Sellers SAFETY PROGRAMS ARE VITAL for organizations in every field, from construction to education to healthcare and beyond. When done well, these programs can help minimize on-thejob risks, ensure compliance with regulations and help create a healthier work environment. Each industry, workplace and team has its own unique set of safety challenges, with the riskiest jobs tending to be those that we rely on to keep us fed, provide us with shelter and allow us to travel. In other words, the truck drivers, farm workers, construction workers, logging workers and all those who support our infrastructure usually face the greatest on-the-job dangers. Whether it’s operating heavy machinery or navigating extreme weather conditions, many workers deal with potentially deadly situations on the job. Data from the Bureau of Labor Statistics reveals a sobering trend of increasing occupational deaths. In fact, they’ve reached an all-time high, with an American worker dying from a work-related injury every 96 minutes. Those aged 55 to 64 experience the highest number of fatalities, making it even more important as the workforce ages to prioritize safety. While workplace deaths dropped during the pandemic, they’ve started to tick back up again. To turn this trend around, organizations must embed safety into every aspect of the workplace. Not only do employees need to know about potential dangers, but they should also know how to practice safe habits at work and feel empowered to speak up when they don’t feel safe. Organizations should also expand how they think about safety. Being safe at work isn’t just following the proper protocols – it requires creating a supportive work environment that prioritizes employees’ well-being. The Occupational Safety and Health Administration reports that workplace stress leads to more than 100,000 deaths in the U.S. each year. By using promo campaigns to address safety and well-being more holistically, organizations can work to reduce stress, prevent burnout and build a more productive workplace. Through promotional campaigns, organizations can keep safety – in all its forms – top of mind and inspire workers to adhere to safety procedures. Here’s a look at some different kinds of safety programs, along with some promo that’s perfect for these campaigns. 54 • OCTOBER 2024 • PPAI
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