PPAI Magazine May 2024

Buzzworthy | Community 3. Fruity Pebbles Launches Footwear And Accessories Fruity Pebbles announced its own sneaker collaboration with Nike and LeBron James for National Cereal Day, with the new Nike LeBron 4, featuring rainbow-striped soles and sides and interiors decorated with colorful dots. James himself appeared at a limited-release launch event in Los Angeles to check out the kicks and enjoy Fruity Pebbles-themed ice cream treats created especially for the occasion. Fruity Pebbles also enlisted designer Susan Alexandra, known for beaded bags and jewelry, to create a beaded handbag and bag charms to mark the return of Berry Pebbles cereal. Other Fruity Pebbles merch includes earbuds and kids’ headphones from audio brand JLab and a collection of belts, bags, wallets and pet gear from accessory company Buckle-Down. IIMAGES: Susan Alexandra / Nike IMAGE: Lodge Cast Iron 4. Dolly Parton Delivers Custom Cast-Iron Skillets If you like Dolly Parton’s baking mixes but wished you could fry up those fluffy pancakes in a skillet with her face on it, well, some dreams do come true. The country – and cooking – icon has expanded her baking brand with special cookware made in her home state of Tennessee. Hot on the (high) heels of new flavors from her partnership with Duncan Hines comes Parton’s line of cast-iron cookware, courtesy of Lodge. No stranger to promo – and made in Tennessee, just like Dolly – Lodge Cast Iron now offers the Dolly Parton collection of three full-sized skillets and a mini skillet shaped like a guitar. The small skillets feature Parton’s signature and butterfly logo, while the larger pans are cast with more intricate designs including a butterfly, a guitar and Parton’s likeness. PPAI • MAY 2024 • 73