Use Case | Essentials Leslie says a good self-promo pick must be unique to each business and high-quality to make a good impression. “Ultimately, great self-promo is something that reflects the uniqueness of the distributor, so my best advice on self-promo is to always offer something that both reflects your personal style and is best in class. It doesn’t need to be expensive – it just needs to be the best version of that particular product.” That said, Leslie would suggest a high-quality microfiber cloth as a great self-promo option. “Literally everyone can use one, but so many out there are cheap and don’t last long,” he adds. “Choose one with an all-over, full-color imprint and you’ve got complete design freedom to make sure the messaging perfectly matches your own unique style.” Recipients can keep eyeglasses and tech screens squeaky clean with this 12-by-8-inch Microfiber Cloth, ideal for removing smudges and fingerprints BRANDY MASON VP of Sales Operations Bob Lilly Promotions PPAI 208474, Silver Garland, Texas Mason says her favorite product for self-promo is a super-practical small tool kit. “My team and clients loved them, as they could have a handy kit in the house without all the bulkiness,” she adds. This 26-Piece Deluxe Tool Kit includes six precision screwdrivers, an extension rod, a bit driver with a plastic handle, 10 screwdriver bits in a holder, needle-nose pliers, diagonal wire cutters, four wrench sockets and a pair of tweezers – all in a heavy-duty tri-fold case with a snap closure and 2-by-3.5inch imprint area on the lid. PCNA / PPAI 113079, Platinum / pcna.com without leaving any scratches. The full-bleed imprint area provides ample branding space for full-color dye sublimation. Protective pouch available for an additional fee. Tekweld / PPAI 266346, Standard-Plus / tekweld.com PPAI • MAY 2024 • 13
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