PPAI Magazine April 2024

Community | PPPC Communiqué Cross Country TOPS+ Tour Takes Promo To Pros’ Home Turf Eva Perlman with supplier Martini-Vispak chats with PPPC President and CEO Jonathan N. Strauss on the show floor. PPPC’s TOPS+2024 multi-city trade show tour offered new professional development opportunities and connected members with the latest products and with each other. By Margaret Williamson Batuszkin THE ANNUAL TOPS+ promotional trade show tour is one of the most anticipated events for the Promotional Product Professionals of Canada. The five-city trade show tour kicked off in Montreal on February 13, then headed to Toronto, Winnipeg and Calgary over the next two weeks before finishing in Vancouver on March 1. It boasted more than 279 supplier exhibitors across the full tour and over 1,000 distributor attendees who were able to invite their clients as a PPPC membership perk. Many members appreciate the cost- and time-saving benefits of TOPS+ coming to them. This year’s TOPS+ shows featured a wide array of promotional wares for 2024, and distributor members took the opportunity to show clients the newest products to help inspire new campaigns, as well as highlight key trends and must-haves for upcoming campaigns in various sectors. New professional development opportunities were offered by PPPC’s technology partner and event sponsor SAGE, which provided two education sessions each morning before the show floor opened in Montreal, 82 • APRIL 2024 • PPAI