PPAI Magazine April 2024

4 From PPAI Committed To Deliver 7 Creative Calendar Essentials 10 In Style Style On The Green 16 Good Taste Candy Crush 20 Use Case Make A Splash Voices 28 Your Business The Salesperson’s Secret Sauce 30 Responsibility The Tax Man Greeneth 32 Innovation Avoiding Pitfalls Must Read 40 The New Class Meet The Latest Arrivals To The PPAI Board 48 Promotional Products Work Join The Party With Promo Community 70 Buzzworthy 74 Inside PPAI 80 Book Club 82 PPPC Communiqué 84 New Members 87 Datebook 92 Perfect Promo CONTENTS 04.24 VOLUME 48, ISSUE 03 Supplier Stars Learn more about two dozen companies that consistently delivered top-notch products and services to their distributor partners, earning them honors as this year’s PPAI Supplier Stars. 62 Joseph Sommer’s Winning Ways Considered a classic entrepreneur and a change agent by mentors and peers, the 13-year industry veteran opens up about his tumultuous journey to success in promo. 56 Nowhere Fast: Record Year Trails Inflation Promo’s revenue reached $26 billion in 2023, but growth over the previous year was modest. Read about other findings from the annual survey. 36 36 62 56 PPAI • APRIL 2024 • 3