PPAI Magazine April 2024

IDEAS TO ADVANCE THE MARKETPLACE Voices 04.24 Romolo Tavani / Shutterstock.com RESPONSIBILITY The Tax Man Greeneth The Inflation Reduction Act offers tangible benefits for promo firms looking to prioritize eco-friendly practices. page 30 HAKINMHAN / Shutterstock.com YOUR BUSINESS p. 28 INNOVATION p. 32 PPAI • APRIL 2024 • 27