PPAI Magazine April 2024

Style On The Green Expect new colors, patterns and details in golf and polo shirts, as well as more recycled and performance materials. By Rachel Zoch WITH TIGER WOODS LAUNCHING his own athleisure line and streetwear brands getting in the game to appeal to a younger crowd, golf style is evolving more rapidly than ever. Amy Mazur, national sales manager of the corporate division for Perry Ellis International, says golf apparel is gaining athleisure appeal and trending more toward a lifestyle category. “A lot of these pieces are going to be very versatile and transitional,” she says. “That’s really where golf is heading, so these trends are popular for people that don’t even really play golf, kind of like the surf brands or the skate brands.” Mazur sees brighter hues and color combinations, as well as whimsical patterns already popular in retail, finding their way into promo. Perry Ellis, ranked the No. 36 supplier in the inaugural PPAI 100, holds licenses for storied golf brands Callaway and Penguin, and Mazur says both are embracing what she calls “conversational pieces” featuring all-over prints that add interest, like tiny logos or martini glasses. “I think our market in promo has become more open to stepping out of the box,” Mazur says, adding that she sees customers taking a more lifestyle-driven approach for their branded garments so people will want to wear them outside of work. “The more these trends start catching on, I think in our market the more we’ll be able to do as far as colors and prints.” Performance fabrics that offer moisture management and recycled fibers are also on the rise. Mazur says the recycled polyester and eco-blend textiles “are really great as far as silhouette” and drape well for an attractive fit. Plus, the push toward more sustainable products continues to grow. “Recycled fabrics are perfect for selling to corporations or end users that have strong positions on the environment,” says Patrick Noonan, chief product officer for SanMar. The PPAI 100 No. 1 supplier carries more than 15 polos made with recycled content. “Teams are more excited to build, sell and market sustainable options. It helps employees recognize that they are a part of something bigger than themselves or that one transaction. They are making a real difference with the products they showcase.” FORE! Three golf apparel trends on the horizon Combinations: Look for more than one color per garment, as well as multiple textures and finishes. Think mesh and fleece in the same piece, or perhaps a shiny sleeve on a matte body. Tailoring: Seams will become more prominent, and decorative tailoring will add polish and a modern take on streetwear and the oversized silhouettes of the 1990s. Asymmetrical Details: High-low hems and other details will add a feminine touch to women’s golf apparel. 1 2 3 10 • APRIL 2024 • PPAI Essentials | In Style