PPAI Magazine January 2024

4 From PPAI This Is Your Year 8 Feedback Essentials 13 Creative Calendar 14 In Style Colors Trends 20 Good Taste Multisensory Kits 24 Use Case Quiet Luxury Voices 34 Solutions Is The Fee Worth It? 36 Responsibility CSR Steps For All Distributors 40 Innovation A Multifaceted Phenomenon 42 Your Business Self-Promo Pro Tips Must Read 46 Promotional Products Work Health And Wellness Community 80 Book Club 83 PPPC Communiqué 85 Inside PPAI 88 Buzzworthy 91 New Members 95 Datebook 100 Perfect Promo CONTENTS 01.24 VOLUME 48, ISSUE 01 Outlook 2024 A SWOT analysis from PPAI Research offers a greater understanding of the industry's present and future. 60 The 2024 PPAI Icon Awards Headlining The PPAI Expo Conference with a panel discussion and celebrating their honors with family and close friends, Hall of Fame inductee Dave DeGreeff, MAS, and Distinguished Service Award Winner Bill Petrie are set to be the toast of The PPAI Expo 2024. 52 60 58 54 PPAI • JANUARY 2024 • 3