PPAI Magazine January 2024

Innovation Is A Multifaceted Phenomenon IN MY LAST COLUMN, I discussed the different forms of innovation and the innovation process. Both of those are dependent on innovative ideas. That leads to the question: Where do innovative ideas come from? Innovation is not a mystical force but rather a result of a complex interplay of factors and influences. Observation And Everyday Life Innovation often begins with a simple act: observation. Everyday life is rife with opportunities for keen observers to identify problems, inefficiencies and unmet needs. Innovators who start with the world around them, paying attention to the inconveniences they face or gaps in the market, can come up with inventive solutions. For instance, the ridesharing industry emerged from the observation that many people needed convenient, affordable transportation options. Listening to challenges and inconveniences that employees and co-workers deal with can identify the need, and finding a solution is the innovation. Cross-Pollination Of Ideas Innovation is not always about creating something entirely new – sometimes it involves combining existing ideas and concepts in fresh and unexpected ways. Steve Jobs, co-founder of Apple, was a master of this approach. He famously said, “Creativity is just connecting things.” By synthesizing ideas from diverse fields or industries, innovators can create unique and transformative solutions. Having worked in the industries of manufacturing, telecommunications, financial technology for healthcare By understanding the sources of innovation, we can foster a culture that encourages creativity and problem-solving to ensure that ideas continue to flow and enrich our lives. By CW Karstens hamza hazam / Shutterstock.com 40 • JANUARY 2024 • PPAI Voices | Innovation