PPAI Magazine November 2023

apply that passion for environmental issues to the company wherever she saw the opportunity. To Catherine and Mark Graham of Rightsleeve, none of this would be a distraction for Wimbush; it would be a contribution to the company. It turned out to be a calling. Pretty much immediately upon joining Genumark after the acquisition, Wimbush’s new, larger employer saw the value in that part of her skillset. Now, she is an industry leader on the subject. “Liz brings a deep understanding of the industry to her role and a strong perspective on where the industry needs to evolve,” Graham says. “She has a depth of experience driving relationships with sustainable suppliers. She was deeply involved in the B Corp certification process at Genumark and understands what is needed to make an organization successful in adopting sustainability goals and corporate responsibility initiatives.” The practical knowledge and skillsets require experience, but the experience flies by if you have the passion. Most of Winbush’s free time is typically spent outside, with her two dogs or riding her motorcycle – on the road or in the woods – or hiking or swimming. Alone or with friends, “I’m never bored when I’m out in nature,” she says. Those are moments worth protecting, and that drives Wimbush. “The incredible richness and diversity of life is the most awe-inspiring thing,” Winbush says. “Making sure that future generations can enjoy the same level of natural world that we’ve been able to enjoy is really important.” Now with PPAI, she plans to listen, learn and collaborate. She might have worked with supplier partners before, but her list of partners and collaborators now is vast. She will be both an advocate and a resource for thousands. Alan Peterson, PPAI’s senior vice president, for one, is not worried about the transition. “We cast a fairly wide net in search of the right person for this position,” Peterson says. “Elizabeth clearly stood out as the candidate best suited to lead.” Wimbush says much of her life and career seem to have led her to the new role: “It really ties into my why.” Auping is a news editor at PPAI. Elizabeth Wimbush | Must Read PPAI: 111248 | ASI: 35375 | SAGE: 50327 | UPIC: ACCENTS | DC: 101273 Made & Printed in the USA Quick Turn Arounds Low Minimums www.americanaccents.com | 888.287.7883 Scan for pricing! WHITE PAPER CUPS 25 piece minimums! •No extra cost for 1 side, 2 side or wrap imprint •Poly coated interior •Ideal for hot & cold beverages •Multiple print methods available •6 sizes to choose from •Metallic and neon ink colors offered at no extra cost Matching lids & wraps available! PPAI • NOVEMBER 2023 • 43