PPAI Magazine November 2023

fotohunter / Shutterstock.com Show Some Love Stand out from the crowd with Valentine’s Day promo that shows how much you care. By Rachel Zoch YOU MAY BE SWAMPED with the holiday rush as you read this, but when it comes to promo timelines, Valentine’s Day is just around the corner. Naturally, candy and chocolate are top of mind when it comes to February 14, but cozy and cuddly blankets or date-night faves like wine glasses can also be a great way to spread the love for your client’s brands among employees and customers. Heart-shaped items can be especially pertinent promo for a cardiologist’s office or a romantic restaurant, too. Amelia Madl, VP of sales with PromoCorner, says a blanket is a great way to show lasting appreciation. “I’m not really a flower or chocolate person – I want diamonds, but they have not come to promo yet,” she quips, “So until that comes, I will take useful items every day that last and are quality.” Whether you and your clients tie promo programs to any holiday depends on your markets, customer personas and marketing goals, but there’s no such thing as a bad time to express gratitude. “You don’t need to show love to a client just around Valentine’s Day. You don’t need to just take them out to lunch because it’s Q4 and Christmas dinner,” says Javier Melendez, a national account executive with Walker-Clay, one of PPAI’s Top Companies To Work For in 2023. “You can say thank you at any time.” It could be a “just because” gift, he adds, or something to mark a company milestone to celebrate along with employees and customers. Here are a few options for creative Cupids. 14 • NOVEMBER 2023 • PPAI Essentials | Good Taste