PPAI Magazine September 2023

Large Format Printing GOLD WINNER Opti Print and Fulfillment PPAI 113581, S1 Dallas, Texas Taylor Swift has sold more records than any other female artist in history, and the Red (Taylor’s Version) lenticular poster has been one of the hottest selling items online. Created with her provided art, Opti Print and Fulfillment was able to make the poster come alive with its lenticular process that the artist absolutely loves. The goal in the program was to create a memorable view of her and get sell-through of the initial order of 2,500 posters in three months. The posters were completely sold out online in 36 hours, and they have been reordered four times. The posters are also selling on eBay for five times their list price. SILVER WINNER Opti Print and Fulfillment PPAI 113581, S1 Dallas, Texas Taylor Swift told Opti Print and Fulfillment that if you can capture a live performance of her touring show, you will have a winner. The goal she set was simple – capture a live performance of her on a poster – and Opti Print and Fulfillment came to the rescue. Working with the artist’s team, the supplier selected three of the most memorable shots of her live performances and rendered them in a memorable lenticular poster that has sold out online a record seven times and was the featured item in the touring show merchandise for her Fall 2022 world tour. These posters are now sold on eBay for 10 times the original asking price. Metal Striking GOLD WINNER Indiana Metal Craft PPAI 112175, S5 Bloomington, Indiana For Visible Applause’s “Why We Work” program, a 1 3/4-inch brass coin was commissioned to be minted by Indiana Metal Craft. The themed design was digitally sculpted with impressive relief and perspective, and crisp details from the gangway pattern to the folds of the worker’s pant legs and the tread of the bottom of the boot. Each coin was struck twice at press settings of up to 800 tons in order to achieve complete fill of the higher-relief detail. The coin was chemically treated and satin-finished by hand with protective clear coat for added shine. Must Read | 2023 Pyramid Awards | Supplier Decorating 74 • SEPTEMBER 2023 • PPAI