PPAI Magazine September 2023

4 From PPAI Putting Culture First 8 Feedback Essentials 13 Creative Calendar 14 Use Case Into The Woods 20 In Style Get Cozy 24 Good Taste How Sweet It Is! Voices 32 Solutions Time Is Money 36 Responsibility Greener By The Numbers 40 Innovation Training A New User? 42 Your Business Listening On A Deeper Level Must Read 58 The Wishlist PPAI’s 2023 Holiday Gifting Survey 62 Promotional Products Work Poppin’ Promos Community 84 Buzzworthy 86 PPPC Communiqué 87 Inside PPAI 94 New Members 99 Datebook 104 Perfect Promo CONTENTS 09.23 The Art of Promo These suppliers and distributors are leading in design excellence, earning PPAI Pyramid Awards in Supplier Decorating for their technique and craftsmanship. 68 VOLUME 47, ISSUE 07 Hungry For Promo PPAI’s 2023 Consumer Study reveals that Americans increasingly crave, engage with and value promotional products. 52 Dan Pantano A rookie to the PPAI Board of Directors in 2023, alphabroder CEO and president Dan Pantano discusses the importance of enabling small businesses, the future of the industry and more. 46 68 52 46 PPAI • SEPTEMBER 2023 • 3