PPAI Magazine September 2023

Igisheva Maria / Shutterstock.com 20 • SEPTEMBER 2023 • PPAI Essentials | In Style Get Cozy The shacket still rules when it comes to trends in outerwear for the colder months, and versatility and functionality remain top of mind for end users. By Rachel Zoch EL NIÑO WHO? Despite the record heat across the globe this summer, fall and winter are sure to bring chilly days. (Not to mention overzealous air conditioning in the office.) Brandable gear for cold weather, from jackets to beanies and beyond, makes a great foundation for or addition to any corporate apparel program, and it keeps your client’s brand visible as wearers layer up. 1. A one-size branded knit cap, like this Leeman Trellis Knit Beanie, can be an easy but effective giveaway. The rayon/ poly/nylon blend fiber is woven in a diamond trellis pattern for added style and texture, and the faux leather patch on the front cuff is ready for debossing. Available in three colors (oatmeal shown). alphabroder / PPAI 156993, S16 / alphabroder.com “Overall, branded jackets and vests offer a combination of professionalism, brand visibility and functionality, and build employee satisfaction, making them popular choices for corporate apparel items,” says Mitch Silver, vice president of sales and marketing for Chicagobased distributor Printable. Silver recommends Trimark for outerwear. “They have a fantastic selection of jackets and vests at a range of price points and also offer decoration services, which for distributors is a great one-invoice solution,” he says. “And with their Proud Path initiative, almost all product categories have a recycled material, environmental or social responsibility offering in them.”