PPAI Magazine June 2023

| Must Read Countries With Rich Cultural Traditions U.S. News & World Report ranks countries based on attributes like geographical attractions, cultural attractions and cultural accessibility. These countries rose to the top when it comes to the richest cultural heritage. Promoting Involvement Organizations and societies that help promote the conservation of world heritage, like World Heritage USA and the U.S. Committee of the Blue Shield, can use promotional items to educate communities, encourage donations and highlight ways to get involved. For example, World Heritage USA offers memberships, volunteer opportunities and the chance to participate in different committees. Promotional campaigns can help nonprofits like these spread their message to wider audiences. 1 Italy 2 Greece 3 Spain 4 France 5 Mexico 6 Egypt 7 Turkey 8 India 9 Japan 10 Thailand Celebrating Diversity About 14% of American citizens were born in another country, with more than 1 million immigrants arriving in the U.S. every year, according to Pew Research. When they arrive, cultural heritage events of all kinds can help them feel connected to their roots while introducing others to their customs and traditions. During these events, places like community cultural or heritage centers can use promotional products to engage with attendees and spread awareness about programs or groups. Keep The Arts And Culture Events Coming According to a study from Americans for the Arts, 90% of people believe cultural facilities like theaters, museums and arts centers improve quality of life, even if they don’t typically engage with the arts. Another 86% believe cultural facilities are important to local businesses and the economy. Regormark / Boyko.Pictures / Shutterstock.com PPAI • JUNE 2023 • 53

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