PPAI Magazine June 2023

PPAI 100 | Must Read This month, PPAI Media will announce its definitive rankings of exemplary distributor and supplier members who represent the standard for the industry. Here’s everything you need to know about this first-of-its-kind program. by Josh Ellis According to market researcher Statista, the world’s largest company in 2022 was Walmart, which pulled in more than $600 billion in revenue. Yet for all its sales last year, Walmart faces something of an uncertain future. Brick-and-mortar commerce has been losing ground for years. Even the company’s vast real estate holdings may be less valuable as shoppers continue to shift their purchasing online. The big box retailer is hardly beloved by many consumers, particularly millennials and younger generations. Employees have an unfavorable perception of Walmart, too, giving the experience a C- according to human resources data house Comparably. Walmart may be the largest company in the world. But that doesn’t mean it’s the best, the strongest, the most influential or powerful. Walmart is massive. But who would call it a leader? Amazon took in nearly $100 billion less in 2022. Which of the two companies do you believe is the future? Consider the same question in our own industry. Who are the leaders? Other promotional products media outfits have long ranked industry companies based on the previous year’s revenue alone. PPAI Media is taking a different approach with its own industry rankings to come this month. Introducing PPAI 100: The Industry Leaders. Fully backed by research, PPAI 100 will weigh many factors relevant to corporate leadership. Revenue remains a key aspect of the scoring, but also taken into account are business growth over time, corporate social responsibility and technology practices, the strength of firms’ workforces, employee happiness, industry faith and beyond. Placement on the new annual list will become the highest recognition PPAI bestows on its most exemplary member companies. More Data, More Value As a not-for-profit trade association with a mission to advance the promotional products marketplace for the benefit of our community, PPAI exists to elevate the industry as a whole. By identifying the top companies in promo, PPAI Media is serving as the voice and force to do just that. The overall goal of PPAI 100 is not only to celebrate the best in the business, but to simultaneously shine a light on the practices that make these companies leaders. Our entire industry – more than 25,000 companies – will have an improved vision of how business is done at promo’s leading edge. As part of the program’s research, PPAI Media is also creating benchmark reports on PPAI 100 Facts The average three-year growth trend for a PPAI 100 company is 28%. 1 2 Seven in 10 senior executives at PPAI 100 firms view cybersecurity vulnerability reports at least monthly. PPAI • JUNE 2023 • 47

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