PPAI Magazine May 2023

Inside PPAI | Community WHAT’S HAPPENING Inside PPAI This Month 85 PPW Expo Returns 87 The PPAI Expo 2023 Reaches Zero Waste 88 PPAI Media Named Awards Finalists PPW Expo Returns With A Bang For Spring Virtual Event PPAI’S PROMOTIONAL PRODUCTS WORK EXPO returned in March following a successful fall 2022 debut. This leading virtual event brings promotional merchandise professionals together with their end-buyer clients to explore the vast world of the industry. PPW Expo built on the strides made by PPAI’s Promotional Products Work program to educate end buyers on the power and effectiveness of promotional merchandise and the value industry distributors bring them as their creative partners. “PPW offers buyers the chance to get a bigger perspective on promo,” says Lindsey Davis, MAS, PPAI’s director of business development. “They can see products they may have thought of or ideas that might work for them. And they can explore at their own pace – to make the most of the content as it applies to their own goals.” The education at PPW Expo included a “main stage” where several key trends impacting the promo market today were examined, in addition to the “product pavilion,” which provided valuable buyer data to distributors. “There is no online buyer event like this where distributors get leads and suppliers get leads,” Davis says. “And what we do with education built into [the event], that’s completely unique to us.” PPW is an entity that is evolving in real time. With two successful virtual events in the books, you can expect more PPW festivities this fall, building off recent victories, adapting based on feedback and integrating new and innovative ideas the Promotional Products Work team wants to manifest. PPAI • MAY 2023 • 85