PPAI Magazine May 2023

Buzzworthy | Community Source: PR Newswire Source: PR Newswire PPAI • MAY 2023 • 81 Game Changers Unconventional ideas paired with useful products can make lasting impressions. From a condiment-inspired soap to a pizza box basketball hoop, get inspiration from these buzzworthy promos. by Kristina Valdez 1. Pizza Hut Mini Basketballs Just in time for NCAA March Madness, Pizza Hut announced the return of a beloved offering from the 1990s: mini basketballs. These new mini basketballs feature a black and red pattern with “No One Out Pizzas The Hut” in the brand’s classic font. Only available for a limited time, the nostalgic offering was joined by the resurgence of another Pizza Hut item: the Big New Yorker. The Big New Yorker, a 16-inch New York-style pizza, came with specialty March Madness packaging at participating locations. The pizza box turns into a basketball hoop and backboard that pairs perfectly with the new mini basketballs. 2. Baked Lay’s & Subway Footlong Chip After the success of its first-ever footlong cookie, which debuted on National Cookie Day last year, Subway continued to fuel its fans’ love for footlongs by partnering with Frito-Lay to deliver its first-ever 12-inch chip. This next world-famous snack staple debuted just in time for National Potato Chip Day. While supplies lasted, fans could add on a Baked Lay’s Footlong for free with a purchase of a Subway Series footlong meal. 3. PacSun & Formula 1 Clothing Line After a line of graphic tees and loungewear sold out in weeks last year, Formula 1 and PacSun continued their partnership with the official spring launch of a new, limited-edition branded apparel and accessories line. The expansive collection came just in time to help kick off the 2023 Formula 1 season. The 37-piece collection caters to the sport’s ever-growing young audience and includes offerings for all. There are brighter and bolder styles that can be worn together or individually, along with a variety of accessories. All items, like co-branded hats, matching sets, jerseys, zip shirts, socks and more, feature iconic decals and racing elements.