PPAI Magazine May 2023

4 From PPAI Come Rain Or Shine 8 Feedback Essentials 11 Creative Calendar 12 In Style Not Just For The Gym Anymore 16 Use Case Sip & Sell 20 Good Taste Sand, Surf, Sun & Snacks Voices 26 Solutions Mistakes Happen 28 Innovation Technology Second 30 Your Business Mingle Mindfully 32 Responsibility The Race To Net Zero Must Read 60 Promotional Products Work Market Smarter: Tips For Tutoring Centers Community 79 PPPC Communiqué 81 Buzzworthy 85 Inside PPAI 90 New Members 93 Datebook 98 Perfect Promo CONTENTS 05.23 The Long March Promo's retreat from China has begun, with apparel suppliers finding new sources of cotton and many more companies seeking to diversify their supply chains. 66 VOLUME 47, ISSUE 04 Who IsAnji Corley? When PPAI’s Promotional Products Work Expo returned in March for an electric spring encore, Anji Corley got the party started. As a professional excitement builder, Corley is bringing her authentic energy and personal love for promo to future PPAI events. 52 Marketing Magic After a year of pandemic-driven upheaval, these promo pros pressed on and conjured up clever and creative campaigns for their clients, their own companies and the industry at large. Here, we recognize the best of the best with PPAI Pyramid Awards, sponsored by Pacesetter Awards. 38 38 52 66 Rob D the Baker / wacomka / Shutterstock.com PPAI • MAY 2023 • 3