PPAI Magazine May 2023

any residual emissions on an annual basis by purchasing avoidance or removal-based carbon credits of high quality today. Investing in carbon credits is something Salesforce is doing in tandem with reducing emissions. If companies wait until 2030 to purchase carbon credits to meet their net zero goals, there likely won’t be much of a market available to support that demand. We need to invest in developing those projects today. It will be important for promo businesses to begin to evaluate their sustainability strategy now, because Salesforce is not the only customer or stakeholder asking for transparency and a commitment to drive change. Beyond leading publicly traded companies, the federal government has a proposal related to expectations of federal contractors, California has introduced a bill around climate reporting, and many other states have bills under consideration. Here are a few actions and resources you can pursue: Measure your own company’s carbon footprint. SME Climate Hub, smeclimatehub.org, is a nonprofit global initiative that empowers small to medium-sized companies to take climate action and build resilient businesses for the future. They offer free tools and resources to help you reduce your carbon emissions. Measure the carbon footprint of your supply chain partners. The Green House Gas Protocol, ghgprotocol.org, now offers a free Scope 3 evaluation tool. Scope 3 emissions are the result of activities from assets not owned or controlled by the reporting organization but which the organization indirectly affects in its value chain. Learn more about carbon credits and how to evaluate and purchase them via the Salesforce Sustainability Resource Center, www.salesforce.com/resources/ sustainability. Stone is the director of member engagement at PPAI. Voices | Responsibility PPAI: 111248 | ASI: 35375 | SAGE: 50327 | UPIC: ACCENTS | DC: 101273 888.287.7883 www.americanaccents.com Scan for more info! Made & Printed in the USA Quick Turn Arounds Low Minimums 50 PIECE MINIMUMS! • Digital 4-Color process imprint • Available in white or kraft • Recyclable • Wraps available to fit 8/9 oz & 12-24 oz cups • Printed & shipped pre-assembled BEVERAGE WRAPS 34 • MAY 2023 • PPAI