PPAI Magazine May 2023

Essentials | Good Taste Sand, Surf, Sun & Snacks Outfit recipients for a day at the beach with promo products designed with the seaside in mind. By Rachel Zoch SUMMER IS JUST AROUND THE CORNER, and that means time at the shore for lots of people, whether it’s a lake, river or ocean. While resorts, state parks and boardwalk businesses have been putting their names and logos on promo products since forever, a day at the beach can be a great opportunity for almost any brand to build a lasting relationship with end users. Keith Lofton, VP of sales for Pro Towels, says the beach is a great place to get your client’s brand out there in a fun and memorable way. “When you’re on the beach, you’re not working, you’re out having a good time, enjoying your weekend,” he says, “so your brand can really speak in a very fun manner and to likeminded people.” People tend to keep and use beach towels for 10 to 15 years, he adds – and they offer one of the largest imprint areas available in personal promo items – so plenty of people beyond the user can see that item for brand recognition. “It can make an impact to a lot of people outside of the just that individual that’s using the towel,” says Lofton. A good towel is literally the foundation of a day at the beach. This heavyweight 100% cotton terry velour Jewel Collection Beach Towel comes in 10 colors (purple shown) that can be imprinted with Ghost Ink, a water-activated method that takes on a lighter hue for an interactive experience. Pro Towels / PPAI 112755, S8 www.protowels.com Atstock Productions / Shutterstock.com 20 • MAY 2023 • PPAI