In Style | Essentials “The Morpheus Knit Jacket rocks because it can be dressed up, worn with jeans or paired with athleisure and makes any outfit look polished and put together,” says Esser. Available in heather charcoal or black, women’s sizes XS-3X and men’s S-5X. Fossa Apparel / PPAI 330885, S1 / www.fossaapparel.com “I’m not saying that you can just come in your pajamas. There’s a huge difference,” says Esser, “but you can still be put together but feel comfortable.” Athleisure is naturally a huge market for colleges and universities, but companies and brands can tap into team spirit with these styles, too. Companies of all kinds are outfitting their teams in athleisurewear for trade shows and more, especially those looking to project a relatable, fun image. “Certain clients don’t want to be perceived as being too serious or corporate, so there’s also that dynamic,” says Esser. “The way that they dress and present themselves can say a lot about the company. … It comes back down to branding and how brands want to distinguish themselves and what feel and vibe they want to present.” At the same time, casual is getting less casual as buyers increasingly focus on value and aligning their brands with the impression of quality. Promo suppliers are offering their own retail-inspired versions of trending athleisurewear, and customers are excited to see these pieces. Kelsey Jones, an account manager with Ohiobased distributor City Apparel, says the Port Authority Ladies Microterry Pullover Hoodie “has been a huge hit because it is soft poly/rayon/spandex material that can either be dressed up with a pair of jeans or dressed down for a more athleisure look.” Made of super-soft, snag-resistant fabric, it features side vents and a drop-tail hem for a relaxed fit. Available in four colors (dusk blue shown); sizes XS-4X. SanMar / PPAI 110788, S16 / www.sanmar.com PPAI • MAY 2023 • 13
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