PPAI Magazine March 2023

Buzzworthy | Community 4. Del Toro Benihana Velvet Slippers For something decidedly more upscale, luxury Italian footwear brand Del Toro has partnered with Japanese steakhouse Benihana for its handmade Benihana Velvet Slippers, available in both men’s and women’s sizes and a choice of two patterns embroidered in red on black – the restaurant’s iconic hat logo or flower bouquets. Complete the look with a matching embroidered baseball cap (white). A portion of the proceeds from sales of the Benihana collection will benefit St. Jude’s Children’s Research Hospital. Photo: deltoroshoes.com 5. Taco Bell x Tipsy Elves Hot Sauce Packet Onesie The first Taco Bell x Tipsy Elves Hot Sauce Packet Onesie (adult sizes) Taco Bell offered in its merch shop sold out within 24 hours. This cozy addition to the collection, which includes plenty of apparel and other product options celebrating their sauce packets – from socks and swimsuits to luggage to notebooks and pencils – drew more than 1 million visitors to the shop site within days, earning it a permanent spot in the shop. Photo: www.tacobelltacoshop.com 6. Chipotle Custom Order Tee Wearing merch from your favorite brand is all about identity and sharing your enthusiasm – and you are what you eat, as the old saying goes – so why not make it official and declare your burrito order to the world? Design your own Chipotle custom order tee (short- or long-sleeve) or tote bag with your favorite ingredients in black print on white fabric. The canvas totes and unisex slim-fit tees are made of GOTScertified 100% organic cotton. Photo: chipotlegoods.com Photo: PKTS.gg 7. Hot Pockets Cargo Shorts and Hoodie Just before Christmas 2022, Hot Pockets released an exclusive Hot Pockets Cargo Shorts and Hoodie giveaway that quickly “sold out” after creating major social media buzz. The kit included both garments, plus a coupon for a free two-pack of Hot Pockets, and the shorts featured two literal hot pockets – insulated pouches designed to carry the eponymous snack in cozy comfort until ready to eat. PPAI • MARCH 2023 • 75