PPAI Magazine March 2023

Community | Buzzworthy Munchable Merch Has the restaurant T-shirt replaced the concert T-shirt as a must-have item? Fast-food fans these days have plenty of buzzworthy apparel, drinkware and other merch available to satisfy their cravings. By Rachel Zoch 1. Wendy's Baconator Gift Bag Wendy’s was an early adopter of the brand shop, establishing its merch site in 2018. The site offers everything from baby onesies to lapel pins to drinkware – plus gift bags to wrap them in. Pair the 8.5” x 11” Baconator gift bag with Wendy’s tissue paper (10 sheets per pack) to present Wendy’s-themed items like: • Frosty-flavored lip moisturizer in classic chocolate, as well as vanilla and peppermint – and a fourth option for maple French toast sticks. • The Dip Trip Sauce Holder clips onto a vehicle’s air vent and holds most standard sauce cups, or packets can be squeezed directly into the ramekin. No word on whether the company approves of pouring in a little bit of your Frosty to dip your hot fries (IYKYK). Photos: https://www.elkcatalog.com/cart/pc/home.asp 2. Raising Cane's Glossy & Saucy Nail Polish Louisiana-born chicken finger chain Raising Cane’s capitalizes on the cult following of its super-secret Cane’s Sauce with multiple merch options, from this Glossy & Saucy Nail Polish to lip balm and soap (both plain, not sauce-flavored or scented) and even a “dipped” cellphone case or shower curtain. The tangy condiment was voted “most craveable” in a 2021 consumer poll, with a whopping 20-point lead over second place. In November 2022, Cane’s also collaborated with Anti Social Social Club for a limited-edition streetwear line including bandannas, hoodies and more. Photos: raisingcanesgear.com 3. Whataburger Fry Slippers Any native Texan recognizes the iconic orange and white stripes of Whataburger, but as the chain has spread across the South and beyond, the company has also made the most of its fiercely loyal following with an extensive merch shop. Products range from the practical (tees and hoodies) to the whimsical (silver charms and customized versions of the chain’s famous table tents). For example, you can keep your tootsies toasty with these plush Fry Slippers, with fuzzy “fries” bursting out of the suede velvet slip-ons. Photo: shop.whataburger.com 72 • MARCH 2023 • PPAI