PPAI Magazine March 2023

PPAI Expo 2023 | Must Read Insights on behalf of PPAI – is more than $25 billion, an increase of at least 13.1% over 2021. “I am proud of what our industry contributes to the marketing mix, and I am really excited for our future,” Denham told attendees. “This is going to be a great year.” Many leading companies did indeed see excellent financial success. During the week, HALO became the first industry distributor to announce it had crossed the $1 billion sales mark in a single year. (Distributor 4imprint announced its own $1 billion sales milestone in late January.) Equally noteworthy, two leading suppliers chose The PPAI Expo as the venue to announce that they were joining forces. Chris Anderson, CEO of HPG, broke news of the company’s acquisition of Evans Manufacturing on the event’s main stage on January 9. Building Better About 2,000 attendees took advantage of Monday’s PPAI Expo Conference all-day education on significant topics pertinent to the industry and overall business building. As this year’s keynote speakers, James Pogue, Ph.D., provided his expertise on how businesses eliminate bias and create organizational success, and former NASA engineer Maureen Zappala addressed how attendees can identify and defeat imposter syndrome to help achieve professional and personal growth. The conference offered multiple breakout sessions on top-of-mind topics, such as corporate social responsibility and diversity, equity and inclusion. Digital transformation also was a central focus. PPAI Digital Transformation Manager Nick DiNicola led Keynote speaker Maureen Zappala provides tips for harnessing and combating imposter syndrome. The traditional passing of the gavel fromOutgoing PPAI Board Chair Dawn Olds, MAS+, to Incoming Chair KevinWalsh, CAS. The Expo Live interview booth streamed product demonstrations and interviews with notable speakers, exhibitors and industry leaders. PPAI • MARCH 2023 • 57