PPAI Magazine March 2023

4 From PPAI Swimming With Sharks 8 Feedback Essentials 13 Creative Calendar 14 In Style Best of The PPAI Expo 2023 18 Use Case Best of The PPAI Expo 2023 24 Good Taste Best of The PPAI Expo 2023 Voices 30 Responsibility Learning From A Leader 32 Solutions Quick Fixes 34 Innovation The Hidden Costs Of Underinvesting In Technology 36 Your Business Top Of Mind Marketing Must Read 50 Promotional Products Work Pride Month Community 72 Buzzworthy 77 Inside PPAI 82 PPPC Communiqué 84 NewMembers 93 Datebook 98 Perfect Promo CONTENTS 03.23 Icons At The PPAI Expo in January, PPAI recognized two members who demonstrate remarkable commitment to the Association and community: Roger Burnett, CAS and Danny Rosin, CAS. 64 V O L U M E 4 7 , I S S U E 0 2 Best Of The PPAI Expo 2023 Here’s a special look back at The PPAI Expo’s 20th anniversary week in Las Vegas, a rousing success for the industry’s largest and long-running trade show. 54 Top Promotional Programs The PPAI Pyramid Awards, sponsored by Pacesetter Awards, recognize these creative client programs, designed to boost business by building relationships, for outstanding achievement. 42 54 64 42 PPAI • MARCH 2023 • 3