PPAI Magazine March 2023

PPAI Pyramid Awards | Must Read Not-For-Profit Programs Gold Winner Render Ad Service Render Ad Service helped the Georgia Sheriffs’ Association and Henry County Sheriff’s Office launch a community car show to raise money for the Georgia Sheriffs’ Youth Homes nonprofit organization, which supports at-risk children. The event committee wanted a distinctive award to create buzz and attract participants. Render Ad Service recommended a full-sized basketball, autographed by former NBA star Shaquille O’Neal, who had agreed to donate $5,000 as a grand prize, as the trophy. A local news station reported that the top 25 cars would receive an autographed basketball, and calls came from around the Southeast to enter. The venue lot was filled, with 550 cars entering the contest and more than 1,500 people attending. The fun, all-ages event raised $32,000 – over three times the original goal – and will be held annually in a much larger venue. Silver Winner Martket Branding Martket Branding designed and produced custom playing cards for the BC Hydro Power Pioneers, a nonprofit group representing more than 5,000 BC Hydro retirees and their families in western Canada. The goal of the product was threefold: to provide a unique and engaging way to preserve and share the legacy of the utility company’s history; provide members with a safe, stay-at-home activity during COVID-19; and to raise money for BC Children’s Hospital. Each of the 54 playing cards, printed on premium casino-grade linen playing card stock, features interesting historical facts and imagery. More than 100 decks were sold online via the PowerPioneersGear.com shop; another 200 decks were sold or gifted to museums, libraries and community groups; and all sales proceeds were donated to BC Children’s Hospital. PPAI • MARCH 2023 • 47