PPAI Magazine March 2023

Your Business | Voices PPAI: 111248 | ASI: 35375 | SAGE: 50327 | UPIC: ACCENTS | DC: 101273 888.287.7883 www.americanaccents.com Scan for more info! Made & Printed in the USA Quick Turn Arounds Low Minimums • 3 ply facial quality material • Can be cut to desired length • Made with 20% recycled fibers • Digitally printed with 4-Color process • Ideal packing material for sample boxes PACKING TISSUE PAPER 5 PIECE MINIMUMS! This is an area where PPAI can help. From articles to research and infographics, we create a ton of material that we want our members to repurpose and use for their benefit. I’d encourage you to specifically look at the resources available for you in the Promotional Products Work Toolkit. This is an agencyproduced portfolio of marketing assets that is available for member use. It includes image and statistics-based graphics, as well as videos that can be used on various platforms. Another way to share content with your buyers is to invite them to the Promotional Products Work Expo, to be held virtually on March 28. The invitation is a good reason to get in touch that will have your customer feeling special. If your customer accepts the invitation and attends, they will: • Experience content that elevates and educates on promotional products. • See real people sharing positive examples of promotional products in a nonsales environment. • Have the opportunity to view a product pavilion to get inspiration for their next project with you. The Promotional Products Work Expo takes place on a buyer-safe platform. No pricing information will be shared, unless you opt in for clients to see list prices in the product pavilion. Best of all, you will have access to reports on what your buyer engaged with and liked so that you can personalize your follow-up outreach. In all of the marketing efforts I’ve mentioned, personalization is a powerful element. Along with consistency and engagement, it’s the foundation of a successful marketing strategy for your promotional products business. Remember, it’s absolutely crucial that you make time to work on, and not just in, your business. Having a varied marketing strategy in place will keep your company top of mind for customers. Tucker is the vice president of revenue and expositions at PPAI. Download the Promotional Products Work Toolkit PPAI.org/advocacy/ promotionalproducts-work Invite clients to the Promotional Products Work Expo on March 28 PromotionalProducts Work.com/expo filip robert / Shutterstock.com PPAI • MARCH 2023 • 39