PPAI Magazine March 2023

Your Business | Voices PPAI: 111248 | ASI: 35375 | SAGE: 50327 | UPIC: ACCENTS | DC: 101273 Made & Printed in the USA Quick Turn Arounds Low Minimums www.americanaccents.com | 888.287.7883 Scan for pricing! •Metallic and neon ink colors offered at no extra cost •Free PMS matching •Available in 6”, 9” and 10” diameters •Made with 100% recycled fibers •Traditional 4-Color Process •Pad Printed: (1–5) spot colors 100 piece minimums! BIODEGRADABLE ECO-PLATES Eco-Friendly & Biodegradable! of mind for your customers. This strategy is built around the methods that help you attract prospects. It’s how prospects become customers and customers grow their business with you. When considering which marketing tools to engage in your strategies, there is one area that everyone in this industry should already be using: promotional products. Self-promos, as so many of us refer to them, are something that every promotional products professional should be using to market their business. They are an essential part of any campaign, and you should use this opportunity to show your customers the value and experience they create. As you engage our industry in your marketing strategy, you should be as intentional in your product choice and campaign as you are when consulting for your best customer. This means not putting something together at the last minute, as well as possibly creating different campaigns for different customer personas. It means doing things with purpose. We know that end buyers like to experience and see real-world examples of promotional products in action. Self-promos are one way to weave this into your marketing strategy. Social media is another. Social media creates opportunities to not only stay visible to your customers, but also to build relationships with them through engagement. This is a great space to share great examples of promotional products, whether that be something you stumble upon that inspires you or success stories from your customers’ campaigns (with permission, of course). Sharing valuable and relevant content with your customers positions you as an expert and a resource. But there are other ways to do it off of LinkedIn or Instagram, including your own website and email campaigns. Content marketing can seem daunting at first, but remember, you don’t have to do all of the content creation yourself. It can be as simple as repurposing and sharing content that already exists. If it didn’t originate with you, just make sure you have the right permission and give the right credit. PPAI • MARCH 2023 • 37