PPAI Magazine March 2023

LEE ANN PETER President FIF Marketing Barrington, Illinois PPAI 313094, D1 I have a SAGE website. People can request quotes through the website, but I don’t let them place orders on the site. Orders are placed via email after official quote is given. HEATHER NELSON Owner Image Inkers Rigby, Idaho PPAI 698549, D2 QA Distributor Asks: When someone asks what you do, what’s your quick response? Most always, someone is wearing something with a logo on it, so it doesn’t take long to explain. DOTTIE BESSETTE, MAS Project Manager Lahlouh Inc. Burlingame, California PPAI 803510, D5 “I can put your logo on anything.” MELISSA CAM Owner It’s Magic Ink Thousand Oaks, California PPAI 766985, D1 QA Distributor Asks: What website are you using for your business? How are your clients able to order? SAGE is connected with PPAI, our nonprofit professional industry association. Personally, I prefer it. ASI is a for-profit company to sell you goods. While not a terrible thing, I choose to support the professional association that works for us. I also like SAGE better than ESP. SAGE also creates blogs and other things for social media. Voices | Solutions Quick Fixes Industry pros are quick to share expertise, insights and opinions on all things promo. Amid this batch of answered questions, one distributor explains how they weed out time-wasting prospects. compiled by Kristina Valdez QA Distributor Asks: A longtime client had me do hours of research on a bag only to tell me, “I ordered them online because they are on sale and free shipping.” I wasn’t even given the opportunity to match or beat the price. Although I refuse to be in a bidding war (in a race to the bottom), it would have been nice of her to give me a shot. And her business is about empowering other women in business. How do you weed out the time-wasters, looky-loos and other non-profitable people? First step is to self-check if you have a relationship that includes open communication. Could you call this client and ask about this situation? Could you both discuss how she can support you as another woman in Illusart / VECTOR FUN / Shutterstock.com 32 • MARCH 2023 • PPAI