PPAI Magazine March 2023

IDEAS TO ADVANCE THE MARKETPLACE Voices 03.23 page 34 INNOVATION RESPONSIBILITY p. 30 SOLUTIONS p. 32 THE HIDDEN COSTS OF UNDERINVESTING IN TECHNOLOGY One way or another, you’ll pay. Here’s why it’s worth the price to stay modern, and how to get ahead before the bill comes due on your outdated systems. Your Business Top Of Mind Marketing p. 36 PPAI • MARCH 2023 • 29 Butusova Elena / Shutterstock.com