Buzzworthy | Community 4. Serena x DashPass Wrap Pack DoorDash partnered with Serena Williams to create a free, one-of-a-kind gift-wrapping kit for DashPass members. For their second #DashPassDrop, the unique wrapping paper was inspired by Serena’s passions, interests and go-to gifts. To name a few, there’s a Yorkie, tacos, beer and a game controller. The wrapping paper reflects Serena’s fashion-loving and fun style with a high-end, satin finish. The luxe gift wrap bundle is complete with gift tags and bows for any gift. For every wrapping paper claimed, DoorDash will donate $10, up to $50,000, to the Yetunde Price Resource Center, which offers trauma-informed programs for individual and community-wide healing. YPRC honors the life and memory of Yetunde Price, Serena Williams’s oldest sister, who was tragically killed by gun violence in 2003. 5. Velveeta Foodie Call In honor of late-night urges, Velveeta, a Kraft Heinz Company brand, wants fans to turn their booty calls into “foodie calls.” On November 18, Velveeta opened a “foodie call” hotline to deliver two late-night eats, like Deep-Delish Pizza Shells & Cheese and Please Me, Cheese Me Totchos, straight to their door for free. In New York, a city that never sleeps – and with a large single population, pleasure seekers could text “VEL, YOU UP?” to 855-VELVEET(A) in a group chat with their partner between 9 p.m. and 2:15 a.m. The brand wants consumers to live “La Dolce Velveeta” in every way. For those living outside the U.S., fans will receive a kit with a Velveeta Fresh Pack, two Velveeta Shells & Cheese single cups and a recipe book to make the Pizza Shells & Cheese and Totchos at home. This kit follows other promo stunts like a nail polish that smells like cheese. 3. Philadelphia Cream Cheese Handbag Inspired by the “Is it cake?” trend, Philadelphia cream cheese released a fashionable designer handbag made completely of cheesecake. The “Philly handbag” is a part of the growing dupe culture, combining a fashion staple with a delicious experience. Fans can purchase the Philly Handbag cheesecake kit for $19.10 on Amazon, complete with step-by-step instructions and materials needed to bake their own cheesecake creation. The handbag has a plush “quilted leather” fondant, silver encrusted chain and creamy interior. As part of its “Cheesecake is Everything” campaign, this handbag is meant to inspire creativity and reignite a love for this dessert. Image source: Business Wire Image source: Business Wire Image source: DoorDash PPAI • JANUARY 2023 • 79
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