Must Read | Promotional Products Work Waiting To Say “I Do” Compared to a century ago, people are in no hurry to get hitched. In 1920, the average woman got married at age 21 and the average man got married at age 25. Now, women wait until they’re about 29 to get married, while men tie the knot at an average age of 30. Businesses in the wedding industry can more effectively use promotional products by considering the demographic of their target audience. Parents Pay Up The parents of many engaged couples are footing a good portion of the wedding bills. According to the Brides American Wedding Study, parents pay between 35-42% of the cost of their children’s weddings. Places like wedding venues, bakeries and floral shops can gear some of their campaigns toward parents to build connections with those covering costs for the nuptials. What’s Old Is New Again The disposable camera has made a comeback at wedding receptions. A mainstay at weddings in the ’80s and ’90s, couples are once again turning to the humble disposable camera for a vintage and artsy aesthetic. When customized with the happy couple’s name, cameras become not only table favors but also interactive gifts for guests. Campaign Collateral Couples can choose from among their favorite confections to include in the Bow Gift Boxes. Options include Ferrero Rocher, Lindt truffles and fruit bonbons. Midnite Snax PPAI 113793, S3 www.midnitesnax.com When friends and family arrive at a destination wedding, brides and grooms can have an Engraved Mini Champagne Bottle waiting in their rooms. Each deep-etched and hand-painted bottle is filled with California sparkling wine. A+Wine Designs / PPAI 173549, S4 www.apluswinedesigns.com Wedding planners, photographers and other wedding pros can congratulate their newlywed clients with the Heart Picnic Basket. This willow basket features a fully lined interior, woven handles and deluxe picnic service for two. Picnic Time Family of Brands PPAI 143980, S6 www.picnicpromotions.com 56 • JANUARY 2023 • PPAI
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