PPAI Magazine January 2023

Must Read | Decoration 2 EMBROIDERY Embroidery is the use of needlework to apply decorative designs to fabrics and other materials by stitching thread or yarn into another material. A decorative art, embroidery is not to be mistaken for sewing, which refers to the process of stitching the actual product, like sweatshirts, curtains or bedding, together. Embroidery can be achieved by hand, assisted by a machine or automated for commercial purposes. Embroidery projects may consist of a simple one-color running stitch used to outline designs or a multicolor project outlined in a more complex chain stitch. Embroidery can also provide a 3D effect with threads forming imagery that protrudes above the fabric’s surface. It may also feature embellishments like beads, charms, rhinestones or sequins. Embroidery is one of the longestlasting decoration applications and also allows for complex detail. When striving to achieve a professional look that’s durable and eye-catching, embroidery may be just what the client is looking for. An embroidered design may last the lifetime of a product. Unlike screen printing, which can fade over time as the garment is washed and worn, embroidery won’t fade. Distortion can occur, however, if threads snag, pull or come loose. For this reason, it’s important to encourage recipients to wash their embroidered goods gently or by hand. Embroidery Is Ideal For: • Polo shirts. • Robes. • Tote bags and wallets. • Accessories, such as gloves, scarves, ties, caps and slippers. • Home items like tablecloths and table runners, napkins, curtains, pillowcases, bedding and towels. Embroidery Quick Facts: • Best fabrics for embroidery are cotton, canvas, fleece, linen and denim. • Thin/delicate fabrics, such as silk and rayon, should not be embroidered. • Not ideal for very small designs or very large gradient designs. New Africa / Oleksiy Mark / Shutterstock.com 48 • JANUARY 2023 • PPAI

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