PPB November 2022

HS Specialty Printing, LLC PPAI 443911 Ideas Unlimited PPAI 386178 IDZYNE PPAI 445955 Imad and Sons LLC DBA T-shirt Express PPAI 281234 Impression FP Montreal PPAI 812029 Inked Wear PPAI 809456 Instant Imprints PPAI 633543 iPROMOTEu/Brandslam Promos PPAI 533371 Iris Print & Designs PPAI 763908 How did your company get its start? Small but meaningful gestures have always gone a long way for me in business and in friendships. Over the years, I found it repeatedly difficult to find ways to show appreciation and gratitude that were creative, unique and also affordable. Flowers always ended up costing close to $100, and lower budget items seemed insignificant and often wasteful. As a chocolate lover, I started to pair a greeting card with a chocolate bar, since both can be shipped easily together. At one point, I recognized that the size of the card and the size of the chocolate bar weren’t too far off, and so I thought, “What if this could be combined into one product? A greeting card but sweeter!” What led your company to enter the promotional products market? We started to do custom Sweeter Cards during the pandemic when companies first went remote and were looking for ways to stay connected with their employees and clients. We entered the promotional world not too long after and have loved every relationship, custom design and partnership we’ve made since. What’s your favorite thing about being in the promotional products industry? I love the limitless creativity of how Sweeter Cards get used. After doing hundreds of orders and designs, our customers still surprise us with the most clever ways to use the cards. Some companies have printed Stacy Stahl Owner Sweeter Cards St. Louis PPAI 810735, S1 NEW MEMBER SPOTLIGHT continued on page 79 76 | NOVEMBER 2022 | CONNECT

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