by Zeno Group, which revealed that consumers globally are four to six times more likely to purchase from and champion purpose-driven companies. It’s clear that consumers increasingly want to know where their dollars are going and why, and carefully curated promo products can play a lead role in cause-related or give-back campaigns. Do your research and ask questions to find out what suppliers are doing and what products available, advises Kara Keister, MAS, founder and “promise keeper” with Ohio-based distributor Social Good Promotions and Regional Relations Committee delegate to the PPAI Board. “There are wonderful organizations like PromoCares and the current PPAI initiatives that are uncovering amazing stories of corporate social responsibility, but we have found that simple conversations oftentimes bring light to phenomenal programs that simply aren’t talked about,” she says. “The great news is there are so many fantastic give-back products to choose from.” Zoch is associate editor at PPAI. The Patriot 30-oz. Insulated Stainless Steel Tumbler keeps beverages ice cold or steaming hot for hours with its interior copper lining. Every purchase includes a donation to Homes For Our Troops, a nonprofit organization that builds custom homes for severely injured post-9/11 veterans. Available in 12 colors (shown in silver). Hirsch Gift / PPAI 221823, S10 www.hirschgift.com PPAI/582106 SAGE/50398 hFull Color, Full Coverage Canopy hWhite or Black Steel Frame hWheeled Carry Bag Complete Package Includes: 27 Tent Styles Available No Minimums • 600D Coated Polyester • UV Protected • Fire Retardant • Water Resistant • Machine Washable • Free PMS Matches TENThAnniversary Sale! ;Ѳ;0u-ࢼm] Our10thYear rঞom-Ѵ -1h ş "b7;-ѴѴv -bѴ-0Ѵ; Go To bv1om| -uh;ࢼm] uo71|vĸ1ol ŝ Ѳb1h om uoloࢼomv =ou "-Ѳ; ub1bm] | NOVEMBER 2022 | 55 THINK
RkJQdWJsaXNoZXIy NzU4OQ==