PPB November 2022

4 Perspectives What’s Working? 8 Feedback 11 INNOVATE 12 Question Mic On 14 Eye On Apparel Accessories 20 Management The Quiet Quitting Phenomenon 29 GROW 30 Editor's Picks Premiums & Incentives 38 Promotional Products Work Health Care 51 THINK 52 Fast Forward Are You Guilty Of Greenwashing? 56 Five Minutes With Brandon Bell, President, ETS Express 58 Viewpoint Sparking Brilliance 67 CONNECT 68 Close Up Nick Lateur 72 PPPC Communiqué 64th NATCON 75 New Members Spotlight: Stacy Stahl, Owner, Sweeter Cards 83 Inside PPAI Tom Goos, MAS, To Rejoin PPAI Board Of Directors 91 Datebook 96 Creative Calendar THE START OF SOMETHING BIG The success of PPAI’s inaugural Promotional Products Work Expo points to an exciting future for one of the Association’s key initiatives to elevate our industry. 44 ALL SYSTEMS GO The largest distributors in promotional products are dueling in a technology arms race. But there are paths for small and mid-size companies to compete on the defining battleground of the industry’s future. THE PPB GUIDE TO INCENTIVE PROGRAMS Incentive programs benefit everyone. Companies and organizations that use incentive and gift programs experience improved employee performance and increased brand loyalty. 24 60 contents Promotional Products Business The Official Business Monthly of Promotional Products Association International NOVEMBER 2022 | NOVEMBER 2022 | 3

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