to Zippia. This number is only projected to grow due to an aging population that needs various health care services. The Bureau of Labor Statistics projects jobs in the health care field to increase 16% from 2020-2030, which is much faster than the average for other occupations. When it comes to medical doctors, the United States is home to more than 1 million licensed physicians who work at over 7,300 hospitals, including children’s hospitals, VA hospitals and rehabilitation hospitals. Today’s MD workforce is 20% larger than it was in 2012, according to data from the Federation of State Medical Boards. Wherever they work and whatever population they serve, these health care professionals know how to treat their patients. But what about marketing their practices or recruiting staff members? That’s where promotional products come in. Logoed merchandise can be used in all kinds of ways in the health care market, from highlighting a facility’s services to attracting new patients to showing gratitude to staff. Here we provide an overview of what the health care industry looks like today and share some promotional ideas for medical practices, hospital systems, pharmacies and individual practitioners. Market Snapshot The pandemic has taken a toll on everyone – especially health care professionals. Caring for others during the ups and downs of the pandemic has led to an unparalleled level of stress for many of those on the front lines. A National Academy of Medicine study found that between 35-54% of clinicians report at least one symptom of burnout, which is more than double the amount of burnout found in other fields. Almost all medical professionals (93%) report experiencing stress, while 86% experience anxiety, 77% feel frustrated and 75% say they are simply overwhelmed. As a result, some health care professionals are quitting. A third of nurses say they plan to leave their roles by the end of this year, according to a survey from Incredible Health. Their biggest reasons for resigning? Burnout and a desire to leave a high-stress environment. In the months ahead, hospitals, clinics, outpatient centers and other medical offices can work to support health care workers’ well-being. Promotional campaigns can encourage professionals to seek help when needed and remind staff of the importance of taking care of themselves. In-Demand Doctors Some estimates show that the United States could be facing a physician shortage of 120,000 doctors by 2030. These areas are projected to have the greatest need: • Family medicine • Obstetrics, gynecology and women’s health • Cardiology • Psychiatry • Gastroenterology • Internal medicine • Neurology • Pulmonary medicine/critical care • Orthopedic surgery • Dermatology Sources: HealtheCareers.com and FierceHealthcare.com Best States For Health Care In a U.S. News & World Report evaluation of the best states for health care, these 10 states rose to the top. The results were based on three benchmarks: access to care, quality of care and the state population’s overall health. 1 Hawaii 2 Massachusetts 3 Connecticut 4 New Jersey 5 California 6 Maryland 7 New York 8 Washington 9 Rhode Island 10 Colorado | NOVEMBER 2022 | 39 GROW
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