agreements may or may not speak to who’s liable for what. Even if a distributor is ultimately liable, in any product lane, the manufacturer, supplier or distributor can all be sued. But let’s analogize distributors to retailers. A retailer puts a product with an environmental claim on their shelf and they don’t say anything about the product other than what the manufacturer said, that retailer is likely not liable. But if the retailer, in this case the distributor, promotes the product, repeats the claim and makes the claim part of its marketing, they are potentially responsible. In the promo industry, it’s more likely for distributors to repeat suppliers’ claims. But distributors could have a contractual agreement with suppliers. PPB How can distributors verify a product’s environmental impact? Callet A distributor who’s doing their due diligence could ask the supplier for the competent and reliable evidence to decide. If you have a good relationship with a supplier and you’ve done business for years, you rely upon them and you have reason to. But on the other hand, there’s some liability that can flow through the entire distribution chain. PPB How can suppliers avoid unintentional greenwashing? Callet You don’t have an unintentional greenwashing claim. It only arises when you say something about your product that was either false or misleading. You can’t sleepwalk into a greenwashing claim. Product Spotlight The EcoStand is made from a blended compound of 65% recycled ABS plastic and 35% wheat straw. Set down a phone on the EcoStand to keep an eye on notifications, watch videos or take video calls handsfree. The EcoStand even accommodates charging cords. A portion of the product is biodegradable and comes in 100% recyclable packaging. For every order, PowerStick.com will plant a tree in partnership with non-profit, One Tree Planted. PowerStick.com / PPAI 383252, S8 / www.powerstick.com Valdez is associate editor at PPAI. PPAI: 111248 | ASI: 35375 | SAGE: 50327 | UPIC: ACCENTS | DC:101273 www.americanaccents.com 888.287.7883 PERFECT FOR... Matching lids & wraps available! ѭ 'WJFP WTTRX ѭ 4KKNHJX ѭ (TKKJJ XMTUX ѭ 'J[JWFLJ XYFYNTSX ѭ FSI RTWJ White Paper Cups ѭPoly coated interior ѭIdeal for hot & cold beverages ѭSeveral sizes to choose from ѭMultiple print methods available 25 piece minimums! ѭMade & printed in the USA | SEPTEMBER 2022 | 77 THINK
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