PPB September 2022

A Dream Come True PPAI’s first-ever client-facing event, Promotional Products Work Expo, is Sept. 29. Here’s why you and your clients won’t want to miss it. by Lindsey Davis On July 11, I walked into PPAI headquarters with a brand-new job and an event launching in less than 90 days – the Fall Promotional ProductsWork Expo. The job – Promotional ProductsWorkmanager – is not just new tome, it’s also new to PPAI, and so is the event on Sept. 29. But that is why I amhere, to do something new and to help elevate you and the unique solutions our industry provides. Let me start by backing up and zooming out a little. If you have not heard the new vision statement for PPAI, youmay not know that it recently changed: Promotional Products are universally valued and essential to every brand. This new vision was meaningful to both my decision to come on board and to the development and overall direction of the Promotional Products Work initiative. I may be a little biased, coming from a family of promotional products pros, but I believe that when we talk about goals like promotional products being universally valued and essential, this initiative is the purest and strongest support of that vision. To be part of that is a dream come true for me. Back to the here and now. My first goal in my new job is to make this fall’s first client-facing Promotional Product Work Expo a must-attend event that is as effective and valuable for members as it is inspiring and enlightening for end buyers. shutterstock.com / Roman Samborskyi / Mochipet GROW 52 | SEPTEMBER 2022 |