PPB September 2022

Keep your brand top of mind—literally—with a branded lid like the Tundra Knit Beanie. This soft, warm, stretchy hat, available in three colors (shown in bright red), will keep heads and ears toasty. Stormtech USA Inc. / PPAI 260245, S4 www.stormtechperformance.com Did you know most people check the weather two or more times a day? Keep them prepared with the Rebel With A Cause (RPET), an eco-friendly, sustainable inverted umbrella manufactured from nine recycled plastic bottles. Even better, proceeds support rainforest conservation. The most popular color for umbrellas globally is dark blue or black, but women prefer brighter colors like red (shown above) and green. Why not stand out with a neon green or Barbie pink umbrella? Bonus: It’s easier for the end user to find and keep track of which one is theirs in a sea of basic black. Peerless Umbrella Co. / PPAI 112666, S10 / www.peerlessumbrella.com For a nod to 1980s retro style with a healthy dose of functionality, fingerless gloves can be a great way to show your outdoor employees some love. These Fingerless Gloves With Flap allow for both full coverage and full dexterity or fingerprint recognition when needed. (Shown in brown; seven colors available.) Apollo Group / PPAI 194259, S4 / www.apolloemb.com Ou t doo r Wea r Ma r ke t Tr ends opportunity for brands to get literally in the hands of customers. Popping a logo on an umbrella will remind customers of the brand that helped keep themdry during that unexpected afternoon shower. Hats are also great for a little personal sun protection, winter warmth andmore. Bucket hats have been big this year, with celebrities like Hailey Bieber and Bella Hadid sporting knit bucket hats on Instagram—but knit beanies and baseball caps are always in style. Again, the range of choices now available means there’s something for everybody, says Davis. “There are all kinds of different beanies. They are attractive to different types of people, there are different individual styles,” he says. “I think the variety that is available is good, because it allows the distributor salesperson to no longer just offer one beanie—there’s a range of choices available.” Davis also recommends gloves and scarves, especially for folks who work outside. “This gets back to utility,” he says. “You want people to feel like they’re taken care of.” Here are some outerwear products to help keep folks branded, warmand dry this winter: 34 | SEPTEMBER 2022 | INNOVATE