PPB June 2022

Spa r k i ng Br i l l i ance Being at your best as often as possible is the surest way to guarantee professional growth and personal fulfillment. by Simon T. Bailey Fourth in a series The opening keynote speaker at The PPAI Expo 2022, Simon T. Bailey will share his experienced approach to customer relations and personal growth with PPB all year. Creating Consistency Often, we think consistency is just about doing things again and again until we see results. However, if you’ve ever been in a rut, you know practice does not always make perfect. So why do we struggle so much to get it right? To really see movement in your life, you have to learn how to create a consistency cocktail. Consistency is made up of three key ingredients. And like any good cocktail, the ingredients are not necessarily to be used in equal amounts. This is the mixture that will allow you to finally achieve consistency in your life, build equity in relationships, and open doors to the opportunities you’re looking for in your promotional products business. Ingredient No. 1: The Walk (Not Just The Talk) This first ingredientmakes up the largest part of your cocktail. “Walking your talk” describes the little steps you take throughout the day that breathe life into your values. It’s not enough just to say that you have values. Howdo you live them out in the smallmoments thatmake up your day? Customers notice. One ofmy core values is caring for the least, the last, and the forgotten. That shapes how I talk topeople, what projects I accept, and theway I investmymoney. Your walkwill allowyou to turn against popular opinion and showup consistently each and every day. Ingredient No. 2: Your Why (Not Just Your What) Constantly reminding yourself of themeaning (thewhy) behind your actions (the what) will allow you to power through evenwhen you’re tired, stressed out, or unmotivated. These days I ammore consistent withmy health than I have ever been. That’s because I ammore connectedwithmy why: I want to live for a long time for my children and for their children, not because I want to look good in photos or on camera. Once youmake this mental shift, you can find that automation you’re looking for. You stop tripping over the action you’re taking and keep your focus on the bullseye. Olga Zarytska / shutterstock.com 66 | JUNE 2022 | THINK