PPB June 2022

by Audrey Sellers Cha r i t i es Inspiring Goodness Learn how charitable organizations can use promotional campaigns to raise awareness, serve their communities and do more good in the world. There’s no shortage of charitable organizations around the world. In the U.S. alone, there are nearly 2 million nonprofit organizations and 501(c)(3) charities. These groups are striving to make an impact in areas that span from human rights to arts and culture. One downside to so many charities? It’s easy for these groups—particularly the newer and smaller organizations—to get lost in the shuffle. If donors and volunteers don’t know how to help, philanthropic groups can fail. The National Center on Charitable Statistics reveals that about 30 percent of nonprofits no longer exist after 10 years. Vector Goddess / shutterstock.com 38 | JUNE 2022 | GROW