PPB January 2022

4 Perspectives New Year, New Resolve 8 Feedback 11 INNOVATE 22 Eye On Apparel Outdoor Gear 30 Question Poor Customer Service Caused Me To Cancel A Large Order. Should I Tell The Sales Manager? 32 Marketing How ‘Google My Business’ Can Boost Your Promo Business SEO 35 GROW 44 Sales Scaling Your Swag Business 46 Editor's Picks Hot, Green Commodity 53 THINK 54 Viewpoint Three Important Trends For 2022 56 Fast Forward As YouTube Users Increase, So Does Marketing Potential 64 Management Five Steps To Hiring And Retaining Talent In 2022 67 CONNECT 68 Close Up Steve Flaughers 73 Inside PPAI 80 PPPC Communiqué 83 New Members 87 Datebook 92 The Creative Calendar 12 CELEBRATING THE INDUSTRY'S ICONIC LEADERS During The PPAI Expo this month, PPAI honors the extraordinary careers and contributions of its 2022 Hall of Fame inductees, Sherri Lennarson, MAS, and Cliff Quicksell, MAS+. jessica.kirsh / mavo / Ton Anurak / Gino Santa Maria / kurhan / Shutterstock.com 36MOVING AHEAD: WHAT’S IN STORE FOR REAL ESTATE Many experts are betting the house on a more balanced real estate environment in 2022. Here’s what to know about this very busy market. Photography by Sean Badger. contents Promotional Products Business The Official Business Monthly of Promotional Products Association International JANUARY 2022 | JANUARY 2022 | 3

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