visiting a zoo, aquarium, nature center, historical museum or botanical garden (46 percent), and feeding or watching birds or wildlife (37 percent). When people step foot into nature, The Nature of Americans reports that they are often looking to create memorable experiences, whether solo or in the company of others, and thus nature itself serves as an opportunity for connection at all levels. But no matter howmemorable of an experience that one is looking to create, the potential everlasting spark of that moment will be dampened if they aren’t equipped with the proper gear to suit the occasion. “Appropriately designed wearables are very important when choosing the right garment for your customers,” says John Hein, sales and marketing manager for Landway International Corp., a Hayward, California, supplier of outdoor and lifestyle apparel. “If they’re working outdoors in cold weather, you’ll want something that will be sufficiently insulated and waterproof to keep them comfortable all day. If they are valet drivers running around all night, they’ll want something light and breathable. And if they’re working indoors, they’ll want something light and cozy, but easy to layer. We think long and hard about all the situations our garments may be in and make sure to offer appropriately designed garments that fit every situation, frommoisture-wicking polos to fully-insulated, waterproof jackets.” Offering recipients a high-quality wearable that’s designed to withstand the elements— whether that’s an insulated winter coat with a removable hood to wear while hiking in the snow, or a form-fitting thermal that’s equipped for layering and ideal for winter runs—having your client’s brand at the forefront of these experiences and serving as a reliable ally in their outdoor excursions can translate into a long-lasting relationship with that client. And if the wearers themselves are fans of the product, they’ll recommend your client’s brand to other outdoor lovers and seekers as well as their go-to source of high-quality gear. Ou t doo r Gea r Depending on what recipients have planned for the day, they may only need something that can hold a few personal items, and this is when the North Vista Trail Waist Pack will certainly come in handy. Made from waterresistant 210D nylon ripstop, this nine-by-seven-inch fanny pack features water-resistant zippers, a padded mesh back with an adjustable waist band, and an interior slip pocket. Available in charcoal and orange (shown). Crown/IMAGEN Brands / PPAI 113430, S10 / www.imagenbrands.com The Radiance thermal dry performance fleece pullover is a garment recipients will grab and go when running (or walking) out the door. Made from 100-percent textured polyester Thermal Dry® performance knit, the 8.5-ounce fleece offers an athletic fit and features a grid-textured polyester interior pattern and moisture-evaporating pockets, which both work to keep wearers dry. Available in black, titanium, lagoon green and burnt orange (shown), in sizes S-4XL. Wash separately in cold water before wearing. Landway International Corp. PPAI 243349, S1 www.landway.com 24 | JANUARY 2022 | INNOVATE
RkJQdWJsaXNoZXIy NzU4OQ==