Consumers acquire promotional products in myriad ways. (Respondents could select all that applied.) Types of promotional products consumers have acquired in their lifetime (Respondents could select all that applied.) 47.2 % have received branded products by mail from businesses (e.g. calendar magnet from realtor, sticker from retail store, etc.) 45.9 % have taken branded products that were free to use or take home as a patron of an establishment 32 % have received company branded products with a purchase 28.2 % have received branded products being handed out to attendees or visitors of a social events or gatherings 26.9 % have been given company branded products from employers or organizations 25.7 % were given free products to support a cause or issue they believe in 23 % accepted company branded products while attending trade shows, conferences or business events, etc. 22.1 % own branded merchandise that was regifted, inherited, borrowed, found, etc. 21.4 % have received recognition products from their employer or organizations they belong to 20.6 % have received branded merchandise for participating in events 72.8 % Writing Instruments (e.g. pens, pencils, markers, highlighters, erasers, etc.) 68.4 % Magnets 57.6 % Office Supplies 53 % Dated Products (e.g. clocks, wall calendars, planners, etc.) 53.1 % Cards (e.g. gift cards, membership cards, loyalty cards, key cards and tags, etc.) 52.3 % Food and Beverage (e.g. condiments, spices, candy, mints, bottled water, gift baskets and tins, food containers and jars, etc.) 51.3 % Desk Accessories (e.g. mouse pads, card holders, paper weights, etc.) 48.3 % Event Accessories (e.g. flags, lanyards, badge holders, wristbands, etc.) 46.5 % Buttons and Badges (e.g. embroidered patches, button pins, name badges, etc.) 39.7 % Awards 36.3 % Games and Toys 36.3 % Technology Accessories 35.4 % Drinkware 33.7 % Bags 32.9 % Apparel 32.3 % Personal Accessories (e.g. keychains, lighters, money clips, etc.) 30.9 % Recreation (e.g. folding chairs, stadium seat cushions, hand-held fans, blankets, lanterns, umbrellas, coolers, yoga mats, exercise bands, beach and sports balls, golf accessories) 28.7 % Hygiene and Grooming (e.g. hand & body lotions, hand sanitizers, insect repellents, lip balm, etc.) 23.5 % Spirit (e.g. megaphones, rally towels, pennants, foam fingers, pom-poms, cowbells, holiday ornaments) 22.2 % Fashion Accessories (e.g. footwear, sunglasses, vests, robes, scarves, baseball caps, flat bill caps, helmets, visors, bandanas, headbands) 19.2 % Packaging (e.g. ribbon, tissue paper, gift boxes, wrapping paper, etc.) 19 % Kitchen Accessories (e.g. appliances, utensils, placemats, oven mitts, cutting boards) 17.8 % Medical & Safety (e.g. first-aid kits, bandages, goggles, etc.) 16.3 % Travel Accessories (e.g. passport cases, luggage tags, garment bags, etc.) 15.5 % Automotive Accessories (e.g. window clings, license plate frames, air fresheners, etc.) 13.9 % Home Tools and Decor (e.g. garden tools, BBQ grill sets, flashlights, fly swatters, etc.) 9.5 % Jewelry 9.2 % Pet Accessories (e.g. pet litter scoops, leashes, collars, pet carriers, etc. PPAI Research | FEATURE | DECEMBER 2021 | 63
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