PPB November 2021

4 Perspectives Let’s Go To Vegas! 8 Feedback 9 INNOVATE 10 Question Clue Me In On The Right Questions To Ask 12 Marketing Self-Promos That Show Off Creativity 16 Eye On Apparel Color Trends For 2022 25 GROW 40 Market To Market The Vibrant Senior Market 48 Sales How To Crush Your Holiday Gift Sales 50 Editor's Picks Kitchenware 57 THINK 65 Fast Forward The Coca-Cola Company Auctions First NFT Collection 74 Profile Curt Stephens, BoxUp 79 CONNECT 80 Close Up Abigail Brown, Ohiowa Promo 84 PPPC Communiqué 87 Inside PPAI 93 New Members 99 Datebook 104 The Creative Calendar By 13_Phunkod / Shutterstock.com On the cover from top left: Debbie Braunstein, Darlene D'Agostino, Regina Garofalo, Michael Kinner, Rhiannon Marquis, Victoria Melchor, Bianca Miller, Tony Poston, Eric Wiberg, Anna Ruska, Nicole Tasca and Kelly Vessells 26 CREATING FOREVER CUSTOMERS PPB 's Service Superheroes reveal how they deliver remarkable and memorable customer experiences, even in today's problematic service environment. EFKS / Shutterstock.com 58 THE INDUSTRY’S ALL-STARS PPAI’s Supplier Star award celebrates the extraordinary achievements of supplier companies based solely on distributor votes for superior service and excellence in product quality. contents Promotional Products Business The Official Business Monthly of Promotional Products Association International NOVEMBER 2021 | NOVEMBER 2021 | 3