PPB July 2020

SPECIAL OBSERVANCES CALL FOR EXCEPTIONAL PROMOTIONS. Creative Calendar the If this calendar is helpful or if you have ideas for ways that we can better provide this information, email the editors at PPB@ppai.org. USE THESE DESIGNATED MONTHS AND DATES TO IGNITE YOUR IMAGINATION FOR RELEVANT—AND DISTINCTIVE—CLIENT PROMOTIONS. 15 Relaxation Day September August 21 Senior Citizen’s Day Product Idea: Celebrate Just Because Day with a self- promo that reminds customers you are thinking of their safety in every way. These SPF 30 Sun Screen Lotion Packettes are easy to slip into an envelope and will let you add strategic messaging while you gently check in with new or existing clients. Each packet can be imprinted, with the option to add a clear vinyl GoPac pouch to clip and carry multiple packettes on a key ring. Natural Trends, LLC / PPAI 235352, S5 www.naturaltrends.com 27 Just Because Day October 26 National Dog Day Product Idea: If you’re working with clients in the wine and spirits industry—like restaurants, bars or breweries—use this special day to distribute a promo item as part of a gift with purchase, or in a gift bag that patrons have a chance to win in a drawing. The Gold Doubloon Pint Glass is a conversation-starter, featuring an exact replica of a gold nugget embedded into the side. It’s handmade, so no two are alike, and accommodates a 16-ounce pour. 2 Monkey Trading, LLC / PPAI 651844, S1 2monkey.com 7 National Beer Lover’s Day Self-Improvement Month 22 National Singles Day 26 Better Breakfast Day Victor1 / Shutterstock.com Product Idea: Brands can let end users know they are supporters of the LGBTQ+ community by distributing the custom-imprinted Rainbow Pride Awareness Ribbon Bookmark in a goodie bag for an LGBTQ+ event or selling them as part of a fundraiser to support an LGBTQ+ cause. GEMPIRE/Floral Promotions / PPAI 113471, S6 www.gempire.com 11 National Coming Out Day Global Diversity Awareness Month 13 National M&M Day 27 National Mentoring Day 98 | JULY 2020 |